The Parachute® type library reflects the works of several talented designers as well as creatives around the world obsessed with type. They all come from diverse fields and have devoted long hours of work to the detailed and painstaking process of designing letterforms. Over the years they have created everything from contemporary text faces to cutting-edge display types. Their work has been featured extensively in design-oriented magazines and have received in total thirteen international awards. Take a look here to find out more about your favorite designers.
Panos Vassiliou is a type designer, Head of Creative and founder of Parachute®, an independent type foundry and branding studio focusing on bespoke type design. He started his design career creating artwork for community and university groups as well as concert venues for local Toronto bands. Early on, as a student at the university, he developed an interest in letterpress and type design while working as an apprentice at a printing house in Toronto. Panos is a graduate of the University of Toronto, Canada with a major in Applied Science and Engineering. Following his University of Toronto graduation, he studied Graphic Communications at Ryerson University.
In his early transition years, he got involved with a theatre company, founded a small design studio and pursued an academic career as a lecturer at George Brown College in Toronto. A few years later, after moving to Athens, he became the Editorial Director of the iconic Status magazine before starting his own publishing company. At the end, his obsession with typography was overpowering enough to turn his passion into a profession.
He has collaborated with advertising and branding agencies in Europe, North America, Latin America and Asia to design typefaces for companies and organizations such as Bank of America, European Commission, UEFA, Samsung, Ikea, Financial Times, National Geographic, to name a few.
His work as a type designer has spawned numerous brand-defining typefaces over the past 15 years. Panos has received accolades from European Design Awards, German Design Awards, Communication Arts, HiiiBrand, Creative Review, Granshan Awards, including a Grand Prix award from Red Dot.
Panos has been on the board of directors for cultural organizations, has lectured across Europe on branding, design and typography while he regularly serves on the judging panel for international competitions. He is also the founder of Typeroom, an online platform for the typophile generation, whose physical space has turned into a creative hub in the historic centre of Athens for designers, advertisers, students and professionals alike wishing to explore the art of typography.
His main interest today is the psychology behind type design and its impact on successful brands.
When not thinking type, he often hits the road on his bobber or sets sail for the Greek islands.