Designing Custom Typefaces for Bank of America

11 Oct 2013

We are pleased to announce that we finished recently a new set of custom corporate typefaces for Bank of America, the second biggest bank in the USA. They are currently used as part of a massive consumer campaign which includes TV spots, digital advertising, print ads and select outdoor. This also coincides with a major redesign of Bank of Americas retail branches, as well as improvements to the banks website and mobile offerings which will be done with the new typefaces. For the first time since the merger with Merrill Lynch, Bank of America has also introduced an integrated, international campaign highlighting the strength of the merged company. Merrill Lynch is the wealth management division of Bank of America.