The new Vodafone CU Campaign

02 Nov 2012

Vodafone launched its new CU campaign with two brand new TV commercials. Vodafone CU is calling for a young, powerful and massive RESTART, change of rules, forwardness of mind and fresh ideas. The commercials are dressed with a beautiful musical piece by Django Django. It was created by the award-winning ad agency JWT Athens and the movie production was done by Movielab. The designers worked for this campaign using Parachute’s PF Handbook Pro as the main typeface of the commercials. This typeface is the result of an attempt to modernize DIN, by introducing round smooth corners and distinct design elements to several characters without compromising legibility. It has been used in numerous successful campaigns around the world.

 

You may watch the commercials here.