Shaping the New (Type)face of Europe

20 Apr 2012

The European Commission is the executive body of the European Union. Recently it started implementing a corporate rebranding by redesigning its logo and changing its typography. PF Square Sans Pro was selected to become its official typeface. Parachute was asked to develop a customized version exclusively for the European Commission. The new typeface already appears in the EC’s new logo in various languages. Slowly, the Commission will redesign all the documents in more that 400 departments and replace the old fonts with the new ones, in an attempt to unify its identity. Finally, the new typeface will be used in the Commission’s website and subdomains.