Samsung Goes Global with Square Sans Pro

15 Apr 2012

Samsung, the electronics giant, selected PF Square Sans Pro as the main typeface for its global website. Designed by Digitas of New York, it was first implemented in its US version. Following the impact of the ‘pilot’ version, it was decided to implement the fonts in the global version. Parachute was asked to provide its technical skills and advice for a smooth, fast and problem-free operation in all different languages as well as design additional characters for certain regions.